Hot Wheels

Hot Wheels Toys - For more than five decades, Hot Wheels has provided adrenaline-fueled vehicle play that ignites the challenger spirit in every kid with the most outrageous and innovative cars and track systems. Hot Wheels was born when Mattel co-founder Elliot Handler (shown left, with wife and Mattel co-founder Ruth Handler) challenged his design team, which included a General Motors car designer and a rocket scientist to create a toy car that was cooler and performed better than anything on the market. They answered with the first-ever trackable toy car.

Handler was so impressed by the car’s groundbreaking new wheel design and performance that his first response when he saw it rolling along the floor was: "Those are some hot wheels!"