In 1957, Fábricas Agrupadas de Muñecas de Onil, S.A. (FAMOSA) was born from the alliance of a number of toymakers in Toy Valley (Alicante, Spain). The group formed in order to remain competitive in the market due to difficulty finding funding, changing technologies, and the emergence of plastic toys. More than 50 years later Famosa continues to be Spain’s premier toy manufacturer, leading the industry in Spain and Portugal and firmly established in more than 50 countries.